Contextual advertising

Contextual advertising is placing of ads at partners' pages depending on contents of a page. An advertiser pays only when a user clicks on a banner ad.

For instance, a member of the contextual advertising service, an owner of a website about pets inserts a special advertising code into his web pages, and depending on key words on the partner's webpage, ads related to 'pets' will be shown. In his turn, when placing an ad an advertiser defines key words which to his mind describe a potential audience, for instance "dog food". It's logical that viewers of a website about pets are prospective buyers of dog food, and when the banner ad is clicked, the advertiser receives target audience.

So, context advertising is the most effective and inexpensive way of attracting a target audience. This instrument is especially effective when used for advertising a product with a narrow niche (narrowly-specialized products), as advertisers don't pay for exposures, but only for click-throughs of prospective buyers who had become interested by a web banner.

In Russian-language Internet there are many possibilities to carry out an advertising campaign by means of contextual advertising. Effectiveness of a campaign depends on quality of contextual advertising service setting.

We will help you to choose the service best for you, to open an account, to pick key words, to define priorities and customize a campaign. We will present detailed progress and final reports. We will carry out adjustment of a campaign in progress. Cost of services depends on the budget and does not exceed 30%.

For today the most popular services are Yandex.Direct, Begun and Google AdSense. Banner ads are published both among priority search results and at web pages of contextual advertising service partners.